WSMD Celebrations Around the World

More than 40 countries around the world celebrate World School Milk Day every year. To support the event and various school milk programs, each participating country organizes its own milk-related activities, including some common to a number of countries.

Learn more about how countries around the world celebrate WSMD:

Austria
Milk farmers in various provinces opened their farms to school children in an effort to educate them on the health benefits of milk and the people involved in bringing milk to the masses.

United Arab Emirates
“Cosmic Cow” visited ten primary schools in the United Arab Emirates educating students on the importance of drinking milk. Interactive games such as cowculations, cow skittles and cosmic rings, along with various competitions and plays were all part of the day’s events.

Chile
Local Chilean dairy organizations donated milk to the people of a small village in the south of the country that was entirely evacuated after a volcano erupted.

Kosovo
WSMD celebrations took place at Gërmia National Park. National TV stations covered the celebration. T-shirts were handed out to kids who were able to answer milk related skill-testing questions.

Norway
Internet advertising encouraged Norwegians to send in their finest “milk stories”. The individual with the best story won a milk bucket full of money and had their story published in connection with World School Milk Day.

Tanzania
WSMD was celebrated with activities that included a show of dairy animals, dairy product displays and competitions.

India
Celebrations for WSMD involved a large-scale distribution of free milk by a local company to more than 200 students at a school in Mumbai.

Pakistan
Carnivals in Pakistan’s largest cities, Karachi and Lahore, were held in celebration of World School Milk Day. More than 24,000 people attended the events. Tetra Pak and its dairy customers set up fun-filled activities highlighting the benefits of drinking milk.

United Kingdom
“Captain Milk” led the WSMD celebrations in England and Wales. The character moved from school to school, challenging students to identify flags of the world. Those who got them all right were entered into a prize draw.

Australia
Dairy Australia organized a nationwide “Make it With Milk” cartoon competition wherein entrants illustrated why milk is important to them. The winner received a $1,000 voucher for sports equipment for their school.

Iceland
The Milk Marketing Board organized a national drawing competition for nine-year-old students. The best pictures from last year’s competition were used on this year’s WSMD poster, which was sent to all schools in Iceland.

Vietnam
In Hanoi, fresh milk was distributed to elementary school students for WSMD, and song and dance entertainment was performed for students throughout the day.

Get some great ideas for what your school can do to celebrate WSMD.

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