What Is proAction?

To offer the best milk every day, Canadian dairy farmers have excellent standards and practices. Dairy Farmers of Canada and members initiated the development of proAction to show how farmers responsibly produce milk. With proAction, farmers offer proof to customers that they work to ensure milk quality and safety, and to continually improve animal health and welfare as well as environmental stewardship.

The Modules

The proAction initiative operates with six key modules. These modules are currently at different stages of development and implementation across the country:

Milk Quality

Milk Quality

Man testing milk

Milk quality has long been a focus for Canadian dairy farmers, Dairy Farmers of Canada, and provincial milk marketing agencies. Farmers deal with milk quality criteria every day: somatic cell count (SCC), bacteria levels, freezing point and inhibitors. These criteria are regulated and used by the industry to assess farm milk quality.

Dairy Farmers of Canada and provincial milk organizations have long monitored quality trends, and have led regulatory changes over time to ensure Canadian milk quality standards remain high, relative to other countries.

From 2010 to 2012, farmers improved somatic cell count levels, and now Canadian milk is among the best of the major milk-producing countries.

To maintain our reputation for quality milk, it is important for Canadian milk quality standards to continue to remain high, relative to other countries. Continuous improvement will help ensure Canadian milk remains among the best in the world.

EnvironmentFood Safety
Food Safety

Food Safety

Child pouring milk on cereal

The Canadian Quality Milk (CQM) program is designed to help prevent, monitor and reduce food safety risk on farms. Farmers are trained under the program, and almost all dairy farms are registered! CQM was the first Dairy Farmers of Canada program to help farmers manage those risks on their farm, and provide proof of those efforts through independent validators.

Under CQM, farmers provide proof over time that they continue to meet program requirements.
The credibility of the on-farm validators is assured through training programs based on Codex and ISO international standards.

Milk QualityAnimal Care
Animal Care

Animal Care

Cow in a barn

Treating animals well, and providing excellent care comes naturally in the dairy industry. We all know that healthy cows are the most productive, require less work, and are the most profitable animals on our farms.

Under proAction, an animal welfare assessment program, based on the requirements in the Code of Practice for the Care and Handling of Dairy Cattle will prove to consumers dairy farmers meet high standards. The Code of Practice was published in 2009, under the National Farm Animal Care Council (NFACC), with extensive industry, and stakeholder input. It reflects current and leading dairy management practices.

The code was distributed to every dairy farmer in Canada and is available here.

The assessment program is based on the Code, and its soundness was tested on farms in 2013, and again in 2014. Official roll-out on Canadian farms has started in 2015, and farm validations follow the Food Safety (Canadian Quality Milk) validation schedule.

Food SafetyTraceability


Cows in a pasture

Currently, milk is traceable from farm to plate across Canada. However, the Livestock Traceability System does not yet span the entire food chain in Canada.

Product traceability –
from the farm through to the consumer – builds trust with our customers. It is also one of the key attributes consumers value in a product, along with nutrition, consistency, taste and cost. Traceability is also important in maintaining the trust of trading partners, keeping markets open, and gaining access to new markets.

Food distributors that have implemented traceability systems have found that costs can be reduced. Traceability helps to identify, and eliminate logistical inefficiencies in the production, transportation and marketing system.

Farmers are familiar with tagging all of their cattle and maintaining those tags throughout an animal’s life. Unfortunately, this information is not being fully used, and maintained throughout the entire food production chain.

Governments are planning to regulate traceability across Canada to allow rapid response to animal health emergencies, avoiding heavy losses and a large-scale cull of animals. This would protect your farm, and others from rapidly spreading animal disease.

With a livestock traceability system, the origin of an animal is known, along with the route it took, and any contact it had with animals or other products at various premises.

Animal CareBiosecurity


Worker washing boots

Service workers, salespeople, veterinarians, and feed and delivery trucks are all regular visitors to multiple dairy farms. They present a potential biosecurity risk. The introduction of new animals is also a disease risk to the herd.

In addition to maintaining the health of the herd, farm-level biosecurity management practices minimize or prevent the introduction of infectious disease agents which could have an adverse effect on the economy, and human health. Biosecurity practices need to minimize the spread of disease both within a farm operation, and off the farm.

Biosecurity is becoming increasingly important to the Canadian dairy sector, which continues to evolve toward fewer farms with highly productive animals. Canadian dairy genetics are in demand, especially through the international marketing of semen and embryos, and needs to be protected.

The global emergence, and re-emergence of bovine diseases in recent years has had a major impact on the cattle industry, both within Canada and abroad. Outbreaks of contagious diseases, such as Foot and Mouth Disease, Bovine Spongiform Encephalopathy (BSE) and Rinderpest in cattle in other countries, have resulted in significant economic losses, as well as animal health and environmental concerns. These outbreaks serve as a warning sign of the need for a comprehensive, coordinated approach to bovine biosecurity in Canada.



River by a farm

Environmental sustainability is among Dairy Farmers of Canada’s priorities. It has taken several steps toward this commitment to the environment, including:

  • A life cycle analysis, which shows farmers in Canada are doing well compared with other countries in terms of environmental impact.
  • The Canadian dairy industry conducted a socio-economic analysis. This includes, for example, commitment to society, and responsible sourcing.
  • Dairy Farmers of Canada has been recognizing farmers with outstanding sustainable practices since 2012.
  • Dairy Farmers of Canada invests in research and knowledge transfer related to reduction of greenhouse gas emission. It has also long promoted best practices related to the environment such as no-till planting and seeding.
  • Over 70% of dairy farmers already have an environmental farm plan.
  • Most dairy farmers have a nutrient management plan.

Dairy Farmers of Canada leadership is basing the environment module on the Environmental Farm Plan, and is addressing four priority areas: manure storage, manure and nutrient management, water management, and chemical use and storage.

BiosecurityMilk Quality