Consumers want to know more about what is in their food and where it comes from. That is why Dairy Farmers of Canada developed proAction®, a national quality assurance program for the Canadian dairy sector. proAction is mandatory on all Canadian dairy farms, providing a framework for high standards of farming. Under proAction, farmers demonstrate excellence in six distinct areas: milk quality, food safety, animal care, livestock traceability, biosecurity, and environment. Learn more about each of the modules here.

This initiative incorporates the latest research and technological innovations and evolves continuously as new best practices are identified. Thanks to the robust requirements of proAction, consumers can be confident that the Canadian milk used in their favourite dairy products was produced under some of the world’s most stringent standards.

The proAction program underpins Dairy Farmers of Canada’s iconic Blue Cow logo, which identifies products made with 100% Canadian milk and milk ingredients.