Through advertising, contests, partnerships, educational programs and media relations, Dairy Farmers of Canada promotes Canadian milk products and encourages healthy eating habits.
Our primary goal at Dairy Farmers of Canada (DFC) is to promote the quality and the great nutritional value of Canadian dairy products. To achieve this, we are continually active on many fronts. Our ongoing market research, for instance, affords us the knowledge to create targeted programs and promotions designed to build the dairy categories of milk, cream, cheese, ice cream and yogurt.
Our marketing activities are extensive and varied. All possible means – advertising, in-store promotions, sponsorship agreements, education programs and proactive media relations – are employed to promote dairy products as part of a healthy diet.