This is the little blue cow

October 29th, 2015

The little blue cow is used to promote Canadian dairy product recognition and build consumer loyalty.

Our industry has a responsibility to make sure that Canadian consumers are informed about all the standards and values that our little blue cow represents.

Our businesses have the prerogative to leverage this value, as it has meant real investments on our farms. Therefore communicating the standards that we have adopted as Canadian dairy farmers is not an option. It’s our responsibility.

This is our little blue cow and the ideals she represents for me. This makes our industry stronger. Canadian dairy farmers have the right to be proud.

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